| THE VALUE TO YOU OF A BROKERAGE CONTRACT
There are two forms of contract available to offer a Yacht for sale via
a Broker,
known as either an OPEN LISTING or a CENTRAL LISTING.
An OPEN LISTING permits you to find the buyer and sell the boat yourself
and not pay the standard 10% commission, unless the buyer has been
introduced to the yacht by a broker.
A CENTRAL LISTING traditionally obliges you to pay a 10 % commission to
the listing broker, even though you might find the buyer yourself. To
remedy this somewhat unfair situation, we will charge only a 4 %
commission in the event that you find a buyer, providing that the buyer
has not been introduced to the yacht by anyone from the yacht brokerage
industry. Under this scenario, the responsibilities of the Broker, as
detailed below, are not diminished and we will still provide the usual
services and assistance necessary to complete the sale.
First a word about the OPEN LISTING and some suggestions as to its
limitations, inspite of its apparent appeal.
1.Human nature being what it is, a broker is unlikely to invest his
skills, time, experience and advertising budget in a situation where he
is competing for his livelihood directly with the owner of the boat.
2. Offering the listing on an open basis to several Brokers might sound
alluring, but the owner will quickly lose his power to control the
selling price. Why? Because your yacht will become an item haggled over
in a bazaar, as the potential buyer shops the market and contacts
different Brokers. In all probability, the Brokers will be advertising
varying prices representing their assorted financial needs rather than
your price goal. Haggling in a bazaar always applies downward pressure,
it is fun for the buyer, but hardly in your interest as the seller.
Selling a yacht invariable takes a while and obtaining the highest
possible price for your asset demands a whole range of skills. Signing a
Central Listing with us commits us not only to work on your behalf, but
avoids the risk of your asking price spiraling downwards out of control.
What can we do for you, if you sign a CENTRAL LISTING with us ?
Plenty, and if eventually you find the buyer, then we will still handle
the sea trial, survey, documentation, boat registration and financial
responsibilities to protect the seller for the reduced 4 % commission as
previously mentioned.
1. Representation: You can look over our background on a previous page,
but we are as distressed as many of our clients at the lack of
professionalism that has tainted the industry in the past twenty years.
We still adhere to the principle that fulfilling a client's needs and
wishes is the sole task at hand and when that job is completed to the
satisfaction of the client, then our reward will follow.
2. Ft Lauderdale - Miami is known not only as the biggest market for
yachts in the world, but for its proximity to some of the most wonderful
cruising grounds to be found anywhere.
Consequently buyers come from all corners of the globe to shop, not only
at the
International shows at Ft Lauderdale and Miami, but throughout the year.
We can provide dockage at our own facilities or accommodate your yacht
at one
of the many private boat slips available throughout the area.
3. At our expense, we shall promote your yacht in the internet listing
services of Yacht World and Yacht Council. In this manner, not only are
5000 Yacht Brokers world wide informed about your yacht, but the general
public will use the same services to research the boat of their choice.
4. Your yacht will be included, at our expense, in any multi-yacht
advertising that is placed in the brokerage section of national yachting
publications.
5. Additional cooperative advertising is available at the excellent
wholesale rates
negotiated by us with the leading Yachting magazines. For a modest
figure we
will include half or full page display advertising, highlighting your
yacht, within
a range of publications that includes :
Yachting,
Yachts International and
Boat International amongst others.
In each case, the advertising layout is prepared free of charge, thereby
saving you
approximately one third of the normal ad expense.
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